Olathe-based Kustom Entertainment has agreed to acquire Overland Park ticketing platform Tickets For Less for $112 million. The deal would vault the small, publicly traded festival producer into professional and collegiate sports.

The company announced the agreement on Sept. 1 in a press release and an SEC filing. The Unit Purchase Agreement, signed Aug. 31 calls for Kustom (Nasdaq: KUST) to pay $89.6 million in cash and $22.4 million in restricted common stock for 100% of TFL, LLC. Kustom will also repay $35 million of TFL's debt at closing.

The deal dwarfs Kustom's current size. TFL generated more than $238 million in revenue in 2025. Kustom reported $13.8 million in revenue and a $6.7 million net loss that same year, according to a company briefing issued Sept. 3. Roth Capital Partners is serving as Kustom's financial advisor.

"This will definitely be a pivotal chapter in the growth of Kustom Entertainment when we look back a decade from now," founder and CEO Stan Ross told Startland News in a Sept. 3 interview. "I've got some pretty lofty expectations and goals, and this dramatically helps us get a very aggressive run at achieving those goals."

Tickets For Less, founded in 2004 by founder and CEO Dan Rouen, operates a wholesale ticketing distribution and live event technology platform based in Overland Park. Its partnerships span the NFL, Major League Baseball and the NCAA. Its proprietary software already serves as the backend for Kustom's existing ticketing subsidiary, TicketSmarter, which brought in roughly $10 million in revenue in 2025.

Ross told Startland News the combined back-office operation could save TicketSmarter and Kustom Tickets between 5% and 8% on margins. Bringing TFL fully in-house is expected to eliminate duplicate technology fees, according to the company's briefing.

Half of the $22.4 million stock portion will be held back and released only if TFL hits a specified EBITDA target through the end of 2027, the SEC filing shows. TFL's full leadership team will stay on under long-term employment agreements, and one seller designee will join Kustom's board at closing. The sellers also agreed to five-year non-compete restrictions.

Kustom, which produces the Country Stampede music festival at Azura Amphitheater in Bonner Springs, has been focused on live music. Ross told Startland News that scrutiny of Live Nation's business practices has created an opening for a competitor willing to be transparent in the ticketing market.

The deal still requires stockholder approval, regulatory consent and financing. Its outside closing date is Thursday, Oct. 15, extendable by 15 days if Kustom files a registration statement by then. Ross estimated the process could take 30 to 45 days to finalize.